THE STORE CAN BE MORE THAN A BIG BOX

When is a store more than a store? When it helps create a brand image for the store that lends credibility to product presentation and leads shoppers in a logical fashion toward related product and meal ideas.That's one of the points made in this week's Page 1 news feature, "New Blueprints for Store Design," by SN reporter Jon Springer. Let's use that as a springboard to look at various imperatives

When is a store more than a store? When it helps create a brand image for the store that lends credibility to product presentation and leads shoppers in a logical fashion toward related product and meal ideas.

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