STORE FOCUS CALLED VITAL TO VIDEO TIE-INS

UNIVERSAL CITY, Calif. -- In a candid critique of video tie-in promotions, Kirk Mueldener, director of video operations at Hy-Vee Food Stores, West Des Moines, Iowa, said many cross-promotions fail to create excitement because they don't address the needs of individual stores.Cross-promotions fall flat when retailers cannot get information from tie-in partners or point-of-purchase materials from studios

UNIVERSAL CITY, Calif. -- In a candid critique of video tie-in promotions, Kirk Mueldener, director of video operations at Hy-Vee Food Stores, West Des Moines, Iowa, said many cross-promotions fail to create excitement because they don't address the needs of individual stores.

Cross-promotions fall flat when retailers cannot get information from tie-in partners or point-of-purchase materials from studios on a timely basis, and when the tie-in products are either slow movers or unavail

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