IN-STORE INSIGHTS

Traditional in-store marketing efforts may, to some extent, be victims of their own success. Many in the industry feel the average supermarket is overcrowded with signs, banners, floor graphics and other advertising media that make it difficult for any one marketing message to break through.But new in-store media technologies, such as electronic signage, coupon dispensers and interactive kiosks, are

Traditional in-store marketing efforts may, to some extent, be victims of their own success. Many in the industry feel the average supermarket is overcrowded with signs, banners, floor graphics and other advertising media that make it difficult for any one marketing message to break through.

But new in-store media technologies, such as electronic signage, coupon dispensers and interactive kiosks, are helping retailers cut through the clutter to successfully get the right message out a

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