STORE PLACEMENT AFFECTS ORGANIC FOOD SALES

Manufacturers of organic and natural foods are very concerned about where their product is merchandised in mainstream grocery stores, since placement has a dramatic effect on sales."Right placement and right location" is extremely important, says Martin Whitehead, vice president of Small Planet Foods, Sedro-Woolley, Wash., the parent company for Muir Glen organic tomato products and Cascadian Farm

Manufacturers of organic and natural foods are very concerned about where their product is merchandised in mainstream grocery stores, since placement has a dramatic effect on sales.

"Right placement and right location" is extremely important, says Martin Whitehead, vice president of Small Planet Foods, Sedro-Woolley, Wash., the parent company for Muir Glen organic tomato products and Cascadian Farm organic foods. Small Planet was purchased by General Mills a few months ago, and is now

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