STORE-PLUS-AREA SALES DATA CALLED KEY

CHICAGO -- Brand marketers can more efficiently target promotions and merchandising efforts when armed with a combination of store-level sales data and geo-demographic information. Stuart Schwartz, director of sales force development at Information Resources here, said with store-level sales data, vendors and their customers can identify the specific units that are driving sales of their products

CHICAGO -- Brand marketers can more efficiently target promotions and merchandising efforts when armed with a combination of store-level sales data and geo-demographic information. Stuart Schwartz, director of sales force development at Information Resources here, said with store-level sales data, vendors and their customers can identify the specific units that are driving sales of their products or categories, and which units are the poor performers. "Instead of the buyer selecting arbitr

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