IN-STORE SHOP SPREE BUILDS EXCITEMENT

SAN JOSE, Calif. -- PW Markets here is spurring sales and excitement with shopping spree contests accompanied by in-store sampling of California products.The chain has scheduled sprees on six Fridays through Dec. 30 at two of its nine stores that are in the listening area of its radio station contest partner, KKIQ-FM.Customers are invited to enter in stores and at KKIQ's online site. The radio station

SAN JOSE, Calif. -- PW Markets here is spurring sales and excitement with shopping spree contests accompanied by in-store sampling of California products.

The chain has scheduled sprees on six Fridays through Dec. 30 at two of its nine stores that are in the listening area of its radio station contest partner, KKIQ-FM.

Customers are invited to enter in stores and at KKIQ's online site. The radio station draws a winner at random on the day of each spree. That person then has th

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