IN-STORE SWEET GOODS DRIVING TOTAL CATEGORY GROWTH: STUDY

NEW YORK -- While sweet goods may not be the hottest performer at supermarket in-store bakeries, the in-store segment of sweet goods is still strong enough to keep the total product category growing, according to a study just published by Find/ SVP, a market research firm here.ducts at in-store bakeries in U.S. supermarkets rose at a compound annual rate of 5.5% from 1991 to 1995, reaching $6.192

NEW YORK -- While sweet goods may not be the hottest performer at supermarket in-store bakeries, the in-store segment of sweet goods is still strong enough to keep the total product category growing, according to a study just published by Find/ SVP, a market research firm here.

ducts at in-store bakeries in U.S. supermarkets rose at a compound annual rate of 5.5% from 1991 to 1995, reaching $6.192 billion in 1995, the Find/SVP study said. During the same period, the overall market for

Register to view the full article

Already a member? .