IN-STORE TECHNOLOGY DRAWS CONSUMERS: SURVEY

NEW YORK -- Consumers report that in-store technologies -- including electronic point-of-sale signage, self-scanning systems, product information kiosks and handheld shopping assistants -- have a profound effect on service, according to a study conducted by KPMG here, in conjunction with Indiana University."The hard part is determining how precious resources should be invested. Our survey finds that

NEW YORK -- Consumers report that in-store technologies -- including electronic point-of-sale signage, self-scanning systems, product information kiosks and handheld shopping assistants -- have a profound effect on service, according to a study conducted by KPMG here, in conjunction with Indiana University.

"The hard part is determining how precious resources should be invested. Our survey finds that in-store technologies can have a tremendous impact on a retailer's ability to build c

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