STORES ENJOY MORE PUBLIC PURCHASES OF PRIVATE LABEL

NEW YORK -- The growth in the annual Private Label Manufacturers' trade show has paralleled the rise in prominence of private-label goods over the past 20 years. As Brian Sharoff, president of the Private Label Manufacturers Association here, said on the eve of the PLMA's 20th show, "private label is a major part of almost every retailer's strategy." Store brands now account for one of every five

NEW YORK -- The growth in the annual Private Label Manufacturers' trade show has paralleled the rise in prominence of private-label goods over the past 20 years. As Brian Sharoff, president of the Private Label Manufacturers Association here, said on the eve of the PLMA's 20th show, "private label is a major part of almost every retailer's strategy." Store brands now account for one of every five items sold every day in U.S. supermarkets, drug chains and mass merchandisers. They represent a n

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