STORES FIND SELL-THROUGH DRIVING GROWTH

A build-up in sell-through displays and inventory is driving growth in the supermarket video category.Buoyed by their success with rentals and big sell-through hits, supermarket chains are investing heavily in expanding their video programs. They are focusing on increasing profitability and establishing ongoing sell-through programs, said suppliers polled at a recent video meeting."Many supermarkets

A build-up in sell-through displays and inventory is driving growth in the supermarket video category.

Buoyed by their success with rentals and big sell-through hits, supermarket chains are investing heavily in expanding their video programs. They are focusing on increasing profitability and establishing ongoing sell-through programs, said suppliers polled at a recent video meeting.

"Many supermarkets have seen video go from just a crowd draw to a very viable profitable center

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