STORES GO 'GREEN' AS SHOPPER INTEREST FADES

DRESDEN, Germany (FNS) -- Retailers are adopting more policies designed to protect the environment but at the same time consumers are becoming less passionate about "green" issues, according to speakers at the third CIES International Conference on the Environment here.The dichotomy means retailers must be cautious about how aggressive they are in promoting "green" issues to their consumers -- or

DRESDEN, Germany (FNS) -- Retailers are adopting more policies designed to protect the environment but at the same time consumers are becoming less passionate about "green" issues, according to speakers at the third CIES International Conference on the Environment here.

The dichotomy means retailers must be cautious about how aggressive they are in promoting "green" issues to their consumers -- or risk alienating them, speakers said late last month.

Consumers' declining intere

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