STORES PREPARE FOR REVLON'S COLORSTAY LAUNCH

NEW YORK -- Supermarket chains targeting hair coloring are set to adjust their planograms for the August ship of Revlon's ColorStay hair coloring entry into the premium segment.The brand, which crosses over from the estimated $180 to $200 million ColorStay cosmetic franchise, is being backed by an estimated $40 million in advertising and promotion.Grocery accounts said to be committed to the full

NEW YORK -- Supermarket chains targeting hair coloring are set to adjust their planograms for the August ship of Revlon's ColorStay hair coloring entry into the premium segment.

The brand, which crosses over from the estimated $180 to $200 million ColorStay cosmetic franchise, is being backed by an estimated $40 million in advertising and promotion.

Grocery accounts said to be committed to the full 24 stockkeeping unit line are Pathmark Stores, Woodbridge, N.J.; Wakefern Food

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