STORES SEE PREMIUM QUALITY VARYING

CHICAGO -- The growth of premium store brands is leading supermarket chains into muddy waters in defining quality, said the head of quality assurance at Kroger Co., Cincinnati."By virtue of their success, premium programs represent a viable market which should be perused. Success, however, spurs growth and what starts as a small line of truly unique products, worthy of premium distinction, many times

CHICAGO -- The growth of premium store brands is leading supermarket chains into muddy waters in defining quality, said the head of quality assurance at Kroger Co., Cincinnati.

"By virtue of their success, premium programs represent a viable market which should be perused. Success, however, spurs growth and what starts as a small line of truly unique products, worthy of premium distinction, many times grows to include items of arguable virtue," said Keith Neer, director of corporate t

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TAGS: Kroger