STORES WATCH DIRECT-TO-VIDEO PERFORMANCE

Releases such as "The Return of Jafar" from Buena Vista have focused retailers' attention on the potential of gaining additional dollars from the direct-to-video market.Jack Talley, vice president of sales and marketing for Best Video Inc., a Dallas-based distributor, said he thinks direct-to-video is a "great" distribution method. "It's one more reason to go into the video store -- to get something

Releases such as "The Return of Jafar" from Buena Vista have focused retailers' attention on the potential of gaining additional dollars from the direct-to-video market.

Jack Talley, vice president of sales and marketing for Best Video Inc., a Dallas-based distributor, said he thinks direct-to-video is a "great" distribution method. "It's one more reason to go into the video store -- to get something that's exclusive in the video store," he said.

Talley noted the direct-to-vid

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