STORMING THE MARKET

SAN JUAN, Puerto Rico -- Hurricane season represents a unique selling opportunity for Pueblo International here, operator of 40 stores in Puerto Rico and five in the Virgin Islands.When a hurricane is coming, customer demand for batteries is voracious, said Bill Mansfield, vice president GM/HBC. "The battery category is very dynamic in Puerto Rico. It's driven by the influence of hurricanes, but also

SAN JUAN, Puerto Rico -- Hurricane season represents a unique selling opportunity for Pueblo International here, operator of 40 stores in Puerto Rico and five in the Virgin Islands.

When a hurricane is coming, customer demand for batteries is voracious, said Bill Mansfield, vice president GM/HBC. "The battery category is very dynamic in Puerto Rico. It's driven by the influence of hurricanes, but also daily use of the product."

The retailer adopted a three-brand strategy last

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