STOUFFER ADDS SUBBRAND IN FROZEN PIZZA

SOLON, Ohio -- Stouffer Foods Corp. here has added a subbrand called "Extras" to its frozen pizza lineup.Plentiful Pepperoni, Seriously Sausage, Cheezier Cheese and Definitely Deluxe.Stouffer's began test-marketing the products in some Eastern and Southeastern states in April. Trade promotions, point-of-sale displays, direct-mail coupons and spot television advertising are being used to support the

SOLON, Ohio -- Stouffer Foods Corp. here has added a subbrand called "Extras" to its frozen pizza lineup.

Plentiful Pepperoni, Seriously Sausage, Cheezier Cheese and Definitely Deluxe.

Stouffer's began test-marketing the products in some Eastern and Southeastern states in April. Trade promotions, point-of-sale displays, direct-mail coupons and spot television advertising are being used to support the product introductions.

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