HIGHLAND, Ind. -- Strack & Van Til reports a 26% rise in greeting card sales as the result of expanded departments and its consistent promotional efforts throughout the year.
Jim Johnsen, health and beauty care and general merchandise supervisor, also attributed part of the growth to the increasing demand for alternative cards. Sales for the alternative segment have soared 50% at the chain.
"At some stores we expanded alternative cards from 4- to 16-foot sections and at ot