STRATEGY 101

The recipe cards are out there. The cooking classes are in session, the videos are playing and the samplers are sampling.But still, consumers across the country hover tentatively over the fresh meat and seafood cases, unsure of what to do with many of the products staring back at them.Or worse, some of them are not even standing there anymore, as evidenced by flat to declining sales.Selling fresh

The recipe cards are out there. The cooking classes are in session, the videos are playing and the samplers are sampling.

But still, consumers across the country hover tentatively over the fresh meat and seafood cases, unsure of what to do with many of the products staring back at them.

Or worse, some of them are not even standing there anymore, as evidenced by flat to declining sales.

Selling fresh meat and seafood to shoppers who don't have a clue continues to be an

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TAGS: Seafood