STRESS CONSUMERS' VALUES, ICA PRESIDENT URGES

STOCKHOLM, Sweden -- Consumers need more than milk and meat from their supermarkets -- they also require a recognition of their basic values, said Roland Fahlin, who heads ICA, Sweden's biggest supermarket group.Fahlin, in a speech here, said consumers are made insecure by the pace of technological development, job shifts, divorce rates and other phenomena."What they result in is a society based on

STOCKHOLM, Sweden -- Consumers need more than milk and meat from their supermarkets -- they also require a recognition of their basic values, said Roland Fahlin, who heads ICA, Sweden's biggest supermarket group.

Fahlin, in a speech here, said consumers are made insecure by the pace of technological development, job shifts, divorce rates and other phenomena.

"What they result in is a society based on insecurity for individuals," he said.

What can supermarkets do abou

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