BOSTON -- Something's brewing at Boston Beer Co.
The maker of Samuel Adams, the country's most successful craft beer, has its sights set on that bastion of mainstream suds -- the supermarket.
Jim Koch, president, believes that his brand can make the beer category more profitable for grocers. His simple formula: separate craft beers from other brews and use point-of-purchase displays.
"Strong brands build categories," says Koch (pronounced "cook"). "The emergence o