STRONG BREW

BOSTON -- Something's brewing at Boston Beer Co.The maker of Samuel Adams, the country's most successful craft beer, has its sights set on that bastion of mainstream suds -- the supermarket.Jim Koch, president, believes that his brand can make the beer category more profitable for grocers. His simple formula: separate craft beers from other brews and use point-of-purchase displays."Strong brands build

BOSTON -- Something's brewing at Boston Beer Co.

The maker of Samuel Adams, the country's most successful craft beer, has its sights set on that bastion of mainstream suds -- the supermarket.

Jim Koch, president, believes that his brand can make the beer category more profitable for grocers. His simple formula: separate craft beers from other brews and use point-of-purchase displays.

"Strong brands build categories," says Koch (pronounced "cook"). "The emergence o

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