STRONG PROMOTIONS SPUR SUMMER BAKERY SALES

A strong emphasis on promotions was key to moving products in the in-store bakery this summer.That is according to retailers interviewed by SN about summer sales results. Overall, summer bakery sales were anywhere from flat to a double-digit increase over last summer.Retailers reported they were able to generate substantial increases in movement of traditional strong performers for summer, such as

A strong emphasis on promotions was key to moving products in the in-store bakery this summer.

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