STRONG PROMOTIONS SPUR SUMMER BAKERY SALES

A strong emphasis on promotions was key to moving products in the in-store bakery this summer.That is according to retailers interviewed by SN about summer sales results. Overall, summer bakery sales were anywhere from flat to a double-digit increase over last summer.Retailers reported they were able to generate substantial increases in movement of traditional strong performers for summer, such as

A strong emphasis on promotions was key to moving products in the in-store bakery this summer.

That is according to retailers interviewed by SN about summer sales results. Overall, summer bakery sales were anywhere from flat to a double-digit increase over last summer.

Retailers reported they were able to generate substantial increases in movement of traditional strong performers for summer, such as cream pies, cookies and sandwich buns and rolls, by stepping up promotion

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