STUCK IN TIME

In 1953, frozen foods epitomized convenience. Now, 50 years later, the category needs to thaw its image as products strive to remain relevant to time-pressed shoppers.With sales basically flat except for certain pockets, frozens find themselves subject to questions not only about convenience, but compatibility, portability, taste and health, industry sources told SN."Convenience has been the discussion,"

In 1953, frozen foods epitomized convenience. Now, 50 years later, the category needs to thaw its image as products strive to remain relevant to time-pressed shoppers.

With sales basically flat except for certain pockets, frozens find themselves subject to questions not only about convenience, but compatibility, portability, taste and health, industry sources told SN.

"Convenience has been the discussion," said Jim Veregge, frozen category manager at Unified Western Grocers, C

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