STUDIOS CASTING VIDEO RELEASES AS WEB SITE STARS

Movie studios have been trumpeting major theatrical releases with web sites for some time, but now they are devoting considerable resources to web pages created to promote video releases.Consumers, they say, are paying attention. "It definitely helps rentals," said Max Goldberg, vice president of promotions for Buena Vista Home Video, Burbank, Calif.The range of activities stemming from video promotion

Movie studios have been trumpeting major theatrical releases with web sites for some time, but now they are devoting considerable resources to web pages created to promote video releases.

Consumers, they say, are paying attention. "It definitely helps rentals," said Max Goldberg, vice president of promotions for Buena Vista Home Video, Burbank, Calif.

The range of activities stemming from video promotion on the Web is remarkable. For example, http://www.paramount.com, the web

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