STUDIOS LOOKING TO TOTS TO DRIVE LICENSED TIE-INS

NEW YORK -- If the playthings at the American International Toy Fair last month were any indication, the studios have committed themselves to hooking new audience members, early. Really early.Movies and videos aimed at 2- and 3-year-olds, along with their ever-expanding complementary licensed merchandising campaigns were everywhere at the toy industry's annual confab, held here last month.Among the

NEW YORK -- If the playthings at the American International Toy Fair last month were any indication, the studios have committed themselves to hooking new audience members, early. Really early.

Movies and videos aimed at 2- and 3-year-olds, along with their ever-expanding complementary licensed merchandising campaigns were everywhere at the toy industry's annual confab, held here last month.

Among the many companies out to mine the next small thing was Golden Books Family Enter

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