STUDY ANALYZES RIVALS, ATTRACTIONS, NEEDS

SAN JOSE, Calif. -- In-store bakeries have a lot of work to do to compete better with the commercial baked goods aisle a few steps away, as well as the specialty baker down the block, according to a new study of consumers' shopping habits.The study was conducted by the Gallup Organization, Princeton, N.J., and commissioned by the International Dairy-Deli-Bakery Association, Madison, Wis.A summary

SAN JOSE, Calif. -- In-store bakeries have a lot of work to do to compete better with the commercial baked goods aisle a few steps away, as well as the specialty baker down the block, according to a new study of consumers' shopping habits.

The study was conducted by the Gallup Organization, Princeton, N.J., and commissioned by the International Dairy-Deli-Bakery Association, Madison, Wis.

A summary of the study's findings was presented at IDDA's annual exposition here by Rosit

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