STUDY: BEST CUSTOMERS NEED RIGHT PRODUCT MIX

MINNEAPOLIS -- The top 20% of supermarket customers account for almost 50% of specialty food sales, according to a new study released by Willard Bishop Consulting, Barrington, Ill., at the National Food Distributors Association's annual convention here.Laura Henze, an associate at Willard Bishop who presented the study's results, also cited related data from another study to emphasize the importance

MINNEAPOLIS -- The top 20% of supermarket customers account for almost 50% of specialty food sales, according to a new study released by Willard Bishop Consulting, Barrington, Ill., at the National Food Distributors Association's annual convention here.

Laura Henze, an associate at Willard Bishop who presented the study's results, also cited related data from another study to emphasize the importance of loyalty marketing. The related study, done by Partners in Loyalty Marketing, Chica

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