STUDY: BIG BRAND SALES BOUNCED BACK IN '94

CHICAGO -- National brands bounced back in 1994, with dollar sales gains in supermarkets surpassing those of store brands for the year's last three quarters, according to new scan data analysis from Information Resources Inc. here.growth vs. 2%; then shot upward with a 4.7% gain in the third quarter vs. private label's 2.9% increase. Finally, in the fourth quarter, branded dollar sales jumped 3.8%

CHICAGO -- National brands bounced back in 1994, with dollar sales gains in supermarkets surpassing those of store brands for the year's last three quarters, according to new scan data analysis from Information Resources Inc. here.

growth vs. 2%; then shot upward with a 4.7% gain in the third quarter vs. private label's 2.9% increase. Finally, in the fourth quarter, branded dollar sales jumped 3.8% against private label's 2.8% gain.

The new IRI data for the full year was drawn

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