STUDY: COKE IS NO. 1 BRAND

NEW YORK -- Coca-Cola is the most valuable global brand for the second year in a row, according to a new ranking.The brand's value is $69.6 billion, up 1% from 2001, according to "The World's Most Valuable Brands," a ranking of the Top 100 global brands. The report was conducted by Interbrand, a brand consultancy here, and BusinessWeek.Brands on the list cut across all industries, including consumer

NEW YORK -- Coca-Cola is the most valuable global brand for the second year in a row, according to a new ranking.

The brand's value is $69.6 billion, up 1% from 2001, according to "The World's Most Valuable Brands," a ranking of the Top 100 global brands. The report was conducted by Interbrand, a brand consultancy here, and BusinessWeek.

Brands on the list cut across all industries, including consumer packaged goods, technology and consumer electronics. Their rankings were bas

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