STUDY: COUPON REDEMPTION, PRODUCT MOVEMENT DECLINED

LINCOLNSHIRE, Ill. -- Coupon redemption tends to be counter-cyclical, but consumers' desire to save money in last year's weak economy could not overcome a lack of attractive promotional offers, according to the annual coupon industry study by NCH NuWorld Marketing Limited.Coupon redemption dropped 11% in 2001, while coupon distribution declined only 3.6%, making for a "unique year" in the coupon world,

LINCOLNSHIRE, Ill. -- Coupon redemption tends to be counter-cyclical, but consumers' desire to save money in last year's weak economy could not overcome a lack of attractive promotional offers, according to the annual coupon industry study by NCH NuWorld Marketing Limited.

Coupon redemption dropped 11% in 2001, while coupon distribution declined only 3.6%, making for a "unique year" in the coupon world, Charlie Brown, vice president of marketing, NCH NuWorld, told SN. Usually redempti

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