STUDY: CPG FIRMS NEED TO BUILD CONSUMER TRUST

NEW YORK -- Consumers are more interested in respect, trust and honest pricing than product features, function and low price, according to a new consumer packaged goods study.ing to the 7,000-person CPG survey conducted by Cap Gemini Ernst & Young, a management and IT consulting firm here.CPG companies need to do a much better job in building trust, according to the study. While 83% of consumers said

NEW YORK -- Consumers are more interested in respect, trust and honest pricing than product features, function and low price, according to a new consumer packaged goods study.

ing to the 7,000-person CPG survey conducted by Cap Gemini Ernst & Young, a management and IT consulting firm here.

CPG companies need to do a much better job in building trust, according to the study. While 83% of consumers said they "strongly agreed" that brand manufacturers' products need to perfo

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