STUDY: DAIRY CAN BE CASH COW FOR SUPERMARKETS

ROSEMONT, Ill. -- Seventy-eight percent of shoppers buy all their milk at the supermarket, according to a new wide-ranging study of the dairy case that highlights the enduring importance of the department and its potential for carrying even more weight in the future.The newly released study, called "Understanding How to Drive Dairy Performance," comes from Dairy Management Inc. here. Its findings

ROSEMONT, Ill. -- Seventy-eight percent of shoppers buy all their milk at the supermarket, according to a new wide-ranging study of the dairy case that highlights the enduring importance of the department and its potential for carrying even more weight in the future.

The newly released study, called "Understanding How to Drive Dairy Performance," comes from Dairy Management Inc. here. Its findings -- which combine consumer and retail perspectives, dairy performance data and suggestion

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TAGS: Dairy