STUDY: DAIRY IS MAINSTAY AT SUPERMARKETS

ROSEMONT, Ill. -- Nearly 70% of supermarket transactions include at least one dairy product, according to a recent dairy industry study.The study, "Understanding How to Drive Dairy Department Performance," prepared by Willard Bishop Consulting, Barrington, Ill., for Dairy Management Inc. here, combines consumer insights and behavior, retailer perspectives and dairy performance data. Research was conducted

ROSEMONT, Ill. -- Nearly 70% of supermarket transactions include at least one dairy product, according to a recent dairy industry study.

The study, "Understanding How to Drive Dairy Department Performance," prepared by Willard Bishop Consulting, Barrington, Ill., for Dairy Management Inc. here, combines consumer insights and behavior, retailer perspectives and dairy performance data. Research was conducted during the last four months of 1996 and the study presented for the first time

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TAGS: Dairy