STUDY DIVIDES CONSUMERS ACCORDING TO 'NEED STATES'

CHICAGO -- Shoppers don't see any one particular food store as their primary shopping destination any longer but instead shop according to their specific needs at any given time, according to research presented at the Food Marketing Institute Show here last week.The study, conducted by the Coca-Cola Retailing Research Council of North America, has been further refined from an earlier version that

CHICAGO -- Shoppers don't see any one particular food store as their primary shopping destination any longer but instead shop according to their specific needs at any given time, according to research presented at the Food Marketing Institute Show here last week.

The study, conducted by the Coca-Cola Retailing Research Council of North America, has been further refined from an earlier version that was presented at the FMI Midwinter Executive Conference in January, as reported by SN at

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