STUDY FINDS LOCATION, NOT PRICE, BRINGS SHOPPERS TO SUPERCENTER

VALPARAISO, Ind. -- Convenient locations, not low prices, are the main reason many consumers choose to do their grocery shopping at supercenters instead of traditional food stores.That information comes from a new study of a single market conducted by professor Frederick Langrehr and associate professor Sandra Strasser of the College of Business Administration of Valparaiso University here.Titled

VALPARAISO, Ind. -- Convenient locations, not low prices, are the main reason many consumers choose to do their grocery shopping at supercenters instead of traditional food stores.

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