STUDY FINDS RENTALS ARE STRONG DESPITE WEAKER REVENUES

MARINA DEL REY, Calif. -- The fundamentals of video rental are sound despite a 4.2% drop in revenues last year, according to a major consumer study by Yankelovich Partners, Norwalk, Conn., released here during the Video Software Dealers Association Regional Leaders Conference.Contrary to what many retailers believe, the study indicated that little of the decline is attributable to cannibalization

MARINA DEL REY, Calif. -- The fundamentals of video rental are sound despite a 4.2% drop in revenues last year, according to a major consumer study by Yankelovich Partners, Norwalk, Conn., released here during the Video Software Dealers Association Regional Leaders Conference.

Contrary to what many retailers believe, the study indicated that little of the decline is attributable to cannibalization by competing entertainment formats, including sell-through video.

The study was

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