STUDY FINDS STORE BRANDS NO PANACEA

TAMPA, Fla. -- Store brands are no panacea for cementing a retailer's relationship with customers, according to the findings of a consumer study released here by the Food Marketing Institute.The study, conducted for FMI and Dr. Pepper/Seven Up Cos., concluded that store brands "are a relatively weak tool for building store loyalty" and "have a limited ability to bring new customers into the store."It

TAMPA, Fla. -- Store brands are no panacea for cementing a retailer's relationship with customers, according to the findings of a consumer study released here by the Food Marketing Institute.

The study, conducted for FMI and Dr. Pepper/Seven Up Cos., concluded that store brands "are a relatively weak tool for building store loyalty" and "have a limited ability to bring new customers into the store."

It also concluded that store brands play a relatively minor role in determinin

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