STUDY FINDS SUPERMARKETS CAN REGAIN NONFOOD TURF

CHICAGO -- Results of the third American Greetings Research Council project, titled "Winning the Battle of Consumer Perceptions," indicate that supermarkets can regain the nonfood ground being lost to mass merchandisers and other alternative formats.Results of the two-year study were released here May 5 during the Food Marketing Institute's Annual Convention. Its goal, as was the case with the previous

CHICAGO -- Results of the third American Greetings Research Council project, titled "Winning the Battle of Consumer Perceptions," indicate that supermarkets can regain the nonfood ground being lost to mass merchandisers and other alternative formats.

Results of the two-year study were released here May 5 during the Food Marketing Institute's Annual Convention. Its goal, as was the case with the previous two studies executed by the research council for the FMI, is to develop effective

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