STUDY: FROZEN MARKETING SENDS WRONG MESSAGE TO CONSUMERS

PHILADELPHIA -- Most consumers hold frozen foods for several months and often have no idea of how long they should keep them, according to a study by Consumer Network here.Consumers often base decisions about when to throw frozen foods away on "a sense of how long they've been there." The findings of the study, called "Problem in the Pantry," suggest that communications from frozen-food marketers

PHILADELPHIA -- Most consumers hold frozen foods for several months and often have no idea of how long they should keep them, according to a study by Consumer Network here.

Consumers often base decisions about when to throw frozen foods away on "a sense of how long they've been there." The findings of the study, called "Problem in the Pantry," suggest that communications from frozen-food marketers encourage long-term storage and slow usage rates. Moreover, such practices do not encour

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