STUDY: G-RATED MOVIES MORE PROFITABLE THAN R'S

GRAND RAPIDS, Mich. -- A new study released last month says that while Hollywood produced 17 times more R-rated movies than G-rated films between 1988 and 1997, the G movies generated eight times more gross profit than the R's.The average G-rated film also produced a 78% greater rate of return on investment than the average R film, according to the study commissioned by the Dove Foundation here. Study

GRAND RAPIDS, Mich. -- A new study released last month says that while Hollywood produced 17 times more R-rated movies than G-rated films between 1988 and 1997, the G movies generated eight times more gross profit than the R's.

The average G-rated film also produced a 78% greater rate of return on investment than the average R film, according to the study commissioned by the Dove Foundation here. Study data was compiled by Kagan Media Appraisals, Carmel, Calif., and analyzed by econom

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