STUDY: ISBS GAIN MARKET SHARE

MADISON, Wis. -- Supermarket in-store bakeries have gained market share, putting them in a good position to hike sales, even as carb-consciousness erodes overall baked-goods consumption, according to new research.The study commissioned by the International Dairy-Deli-Bakery Association revealed the percentage of consumers buying their bakery products from ISBs has risen in every category since 1999.

MADISON, Wis. -- Supermarket in-store bakeries have gained market share, putting them in a good position to hike sales, even as carb-consciousness erodes overall baked-goods consumption, according to new research.

The study commissioned by the International Dairy-Deli-Bakery Association revealed the percentage of consumers buying their bakery products from ISBs has risen in every category since 1999. The survey conducted for IDDBA by Rosita Thomas, president of Manassass, Va.-based Th

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