STUDY: KRAFT FIGHTS FOR POWER

WILTON, Conn. -- Kraft practically tied Procter & Gamble Co. as the most powerful manufacturer, and beat it in the areas of best sales force and innovative marketing, according to the 2001 PoweRanking survey by Cannondale Associates, a consulting firm here.According to the survey, 35.3% of retailers named P&G the top manufacturer, while 35.2% cited Kraft. Rounding out the Top 10 were General Mills

WILTON, Conn. -- Kraft practically tied Procter & Gamble Co. as the most powerful manufacturer, and beat it in the areas of best sales force and innovative marketing, according to the 2001 PoweRanking survey by Cannondale Associates, a consulting firm here.

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