STUDY: MARKETERS BOOST COUPONS FOR HBC BRANDS

DEERFIELD, Ill. -- While coupon distribution is decreasing for grocery brands, it's substantially rising in the health and beauty care category, according to NCH Marketing Services here.HBC coupon distribution increased nearly 16% last year. In comparison, distribution for grocery products declined by 2.7%.The findings were so significant that NCH ran the numbers three times to make sure they were

DEERFIELD, Ill. -- While coupon distribution is decreasing for grocery brands, it's substantially rising in the health and beauty care category, according to NCH Marketing Services here.

HBC coupon distribution increased nearly 16% last year. In comparison, distribution for grocery products declined by 2.7%.

The findings were so significant that NCH ran the numbers three times to make sure they were correct, Charles Brown, vice president of marketing for NCH, told SN.

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