STUDY: NUMERICAL LIMITS OFTEN SPUR SALES

CHAMPAIGN, Ill. -- Supermarkets can significantly boost their Center Store sales by using signage on displays that limit quantities or suggest that consumers purchase a specified number of items, a study conducted by the University of Illinois here has revealed.The study was conducted by Brian Wansink, associate professor of marketing, who has been dubbed "The Professor of Packaged Goods" by ABC News,

CHAMPAIGN, Ill. -- Supermarkets can significantly boost their Center Store sales by using signage on displays that limit quantities or suggest that consumers purchase a specified number of items, a study conducted by the University of Illinois here has revealed.

The study was conducted by Brian Wansink, associate professor of marketing, who has been dubbed "The Professor of Packaged Goods" by ABC News, and associates Robert Kent and Stephen Hoch. It was published earlier this year in

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