STUDY: ONLINE ADS BOOST CPG SALES

NEW YORK -- Online advertising can increase off-line sales by about 6.6% for major consumer packaged goods, according to a study by Information Resources Inc. and DoubleClick.s was incremental to the base levels achieved through TV, radio and print advertising. The sales lift ranged from flat for two brands to 22.5% for a brand with a new line extension.The study analyzed eight brands from five leading

NEW YORK -- Online advertising can increase off-line sales by about 6.6% for major consumer packaged goods, according to a study by Information Resources Inc. and DoubleClick.

s was incremental to the base levels achieved through TV, radio and print advertising. The sales lift ranged from flat for two brands to 22.5% for a brand with a new line extension.

The study analyzed eight brands from five leading manufacturers. Beauty care, personal care, beverages, frozen foods, confe

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