STUDY POINTS TO RENTAL REVIVAL

ROCKVILLE, Md. -- Research involving a select group of affluent "early adopters," usually the first to embrace new products and trends, has revealed some surprising results: a return to video rental and a higher-than-expected preference for renting in supermarkets.A recent study from ChangeWave Research here showed that 32% of the respondents said their overall rentals of DVDs have increased over

ROCKVILLE, Md. -- Research involving a select group of affluent "early adopters," usually the first to embrace new products and trends, has revealed some surprising results: a return to video rental and a higher-than-expected preference for renting in supermarkets.

A recent study from ChangeWave Research here showed that 32% of the respondents said their overall rentals of DVDs have increased over the past year, compared to 13% saying they have decreased their DVD rentals, and 23% rep

Register to view the full article

test - Advanced Registered User

Already a member? .