STUDY: PRICING KEY TO DRIVING PISTACHIO SALES

FRESNO, Calif. -- Retail prices that are above average tend to hurt pistachio sales, a group of researchers found in a national study on promotional and pricing practices conducted for the the California Pistachio Commission.The study, "Documenting Retail Performance Drivers for Pistachios" analyzed the relationship between retail practices and the performance of pistachios. After observing activity

FRESNO, Calif. -- Retail prices that are above average tend to hurt pistachio sales, a group of researchers found in a national study on promotional and pricing practices conducted for the the California Pistachio Commission.

The study, "Documenting Retail Performance Drivers for Pistachios" analyzed the relationship between retail practices and the performance of pistachios. After observing activity at stores across the country, researchers from the Perishables Group, an East Wenatch

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