STUDY PROJECTS GROWTH TO SLOW FOR READY-TO-DRINK ICED TEA

NEW YORK -- The growth rate of ready-to-drink iced tea is expected to slow dramatically over the next few years, a new study conducted by Beverage Marketing Corp. has concluded.In 1994, iced tea growth was a still vigorous 60%, but the market is expected to mature and reach saturation. By 1999, consumption is expected to peak at 310 million cases, or 3.5 gallons per capita, up from 177.3 million cases

NEW YORK -- The growth rate of ready-to-drink iced tea is expected to slow dramatically over the next few years, a new study conducted by Beverage Marketing Corp. has concluded.

In 1994, iced tea growth was a still vigorous 60%, but the market is expected to mature and reach saturation. By 1999, consumption is expected to peak at 310 million cases, or 3.5 gallons per capita, up from 177.3 million cases projected for 1995.

"We're projecting a compound annual growth rate for rea

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