STUDY REVEALS GENERATION GAP AMONG SHOPPERS

CHICAGO -- Retailers may need to adopt new tactics to attract a new generation of shoppers, according to results of a consumer survey presented at the Food Marketing Institute show last week.While baby boomers and seniors understand the supermarket, and respond to traditional advertising and promotion tactics, "Generation Y is a whole different ballgame," Michael Sansolo, senior vice president of

CHICAGO -- Retailers may need to adopt new tactics to attract a new generation of shoppers, according to results of a consumer survey presented at the Food Marketing Institute show last week.

While baby boomers and seniors understand the supermarket, and respond to traditional advertising and promotion tactics, "Generation Y is a whole different ballgame," Michael Sansolo, senior vice president of FMI, said during the Speaks presentation. These consumers, broadly defined as those unde

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