STUDY: SHOPPERS WANT TO KNOW ABOUT SAVINGS

WASHINGTON -- While supermarket shoppers have more time to absorb sophisticated in-store marketing messages, hurried c-store shoppers are more focused on the value proposition by various ad campaigns, according to new data from the c-store phase of a multiyear Point of Purchase Advertising International study.to survey results.Findings from the study's supermarket phase showed that themed advertising

WASHINGTON -- While supermarket shoppers have more time to absorb sophisticated in-store marketing messages, hurried c-store shoppers are more focused on the value proposition by various ad campaigns, according to new data from the c-store phase of a multiyear Point of Purchase Advertising International study.

to survey results.

Findings from the study's supermarket phase showed that themed advertising -- such as the Super Bowl or summer picnics -- was one of the most promin

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