STUDY SHOWS HOW RETAILERS USE PRICE

NASHVILLE, Tenn. -- Product pricing in supermarkets is driven largely by competitive forces and controlled to a great degree at the individual store level by store managers, according to a recent study by researchers at the Owen Graduate School of Management at Vanderbilt University here and the Smith School of Business at the University of Maryland, College Park, Md."We were astonished by the extent

NASHVILLE, Tenn. -- Product pricing in supermarkets is driven largely by competitive forces and controlled to a great degree at the individual store level by store managers, according to a recent study by researchers at the Owen Graduate School of Management at Vanderbilt University here and the Smith School of Business at the University of Maryland, College Park, Md.

"We were astonished by the extent grocery managers closely monitor competitors' pricing and promotion behavior to see

Register to view the full article

Already a member? .